McCoy and Associates, Inc.

Sponsorships Professional Associations

Participant InterviewsKeynote and Presenter InterviewsVolunteer Board membersAmerican Marketing Association-Minnesota

Objective:

The American Marketing Association, Minnesota Chapter wanted to introduce their leadership team to their membership base and the attendees of their annual conference. As a volunteer organization, the officers and board committee chairs play an important function in chapter operations, performing vital leadership and coordination roles. The annual conference provides an opportunity to introduce the Board to the organization’s members and guests.  A second objective is to communicate the overall quality of the annual conference presentations and convey to a wider audience of sponsors and marketing professional that MNAMA’s Annual event is both a positive professional development experience and also a great environment for networking and building relationships.

Solution:

Engage Ron McCoy and his team to record Board of Director message videos and edit them into topical subjects for presentation at the conference. The video messages were also added to the chapters YouTube Channel. McCoy was also instrumental in developing a production solution to capture the numerous conference activities; keynote addresses, speaker presentations, sponsor and exhibitors activities, along with positive attendee and participant comments and interviews. McCoy has produced video highlight programs from the 2007, 2008  and 2009 Annual Conferences.  The clips were assembled into topic specific videos for posting on the chapter’s YouTube channel.

Results:

MNAMA now has a very robust video communications YouTube channel, that reaches their 750+ members, guests and sponsor supporters. The chapter leadership has reported positive feedback and support for their messages. The videos have communicated the overall scope and professionalism of the Annual Conference to a significantly wider audience. Prospective speakers, presenters and sponsors have been recruited through the videos. Prospective conference attendees can also visit the YouTube channel to see their colleague’s comments about the benefits of Becoming an AMA member and volunteering in the local Minnesota Chapter’s leadership activities.

Dominic Fong, MBA, CPM, CPMM, PMC,  MNAMA VP Marketing Communications
McCoy and Associates has been a valuable partner and sponsor for the Minnesota Chapter of the American Marketing Association (MN AMA) for the past three years. I have had the opportunity to work with Ron McCoy on several video projects for our chapter since October 2008. I truly appreciate his advice on our video content development initiatives and his flexibility to work with non-profit organizations such as the MNAMA. His thorough planning and execution helped us expand our chapter’s communications outreach through video and YouTube channel development. I’d highly recommend Ron for your next video project.

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