McCoy and Associates, Inc.

Marketing Promotions

 

Mitchell’s Oil Field Services, Inc.

Objective:

The oil boom in the Williston Basin of North Dakota and Montana is an expanding market made up of a diverse group of oil field service providers.  How does a leading private equity firm best define and present the skills and expertise of one of its oil field service investments? What’s the best way to communicate unique company benefits to potential customers and employees while stressing mission, vision and values?

Solution:

Stone Arch Capital engaged McCoy & Associates to develop a capabilities video for Mitchell’s Oil Field Services. The video outlined specific benefits tailored to multiple target audiences.  Both video and still photography captured the rigorous demands of the workforce in geographically dispersed job sites.  Content focused on Mitchell’s core competencies and 30-year history as a proven industry leader.

Digital media producer Ron McCoy designed a multi-chapter video format that provided maximum presentation flexibility.  The video footage captured the demanding oil field job site locations throughout the Williston Basin. Photographer Brian Bradshaw provided art direction, photography and graphic design.  Communications consultant Jill Daneu researched the oil field industry data, interviewed key management partners, and developed all script and website content.   After the videos were complete, Ron, Jill, Brian and web developer Claire Chamberlin quickly rebranded the website for Mitchell’s Oil Field Services to house the videos and reinforce brand messages.

Results:

McCoy & Associates delivered a dynamic modular video program with a new website that met client expectations, improved brand image and helped to increase market presence in the US Bakken shale region.

Joel Grebenick. investment professional at Stone Arch Capital
“Ron McCoy and his team delivered a very effective and complete video and website in a timely and cost-efficient manner.  As a private equity firm, we strive to achieve excellence with our investments and deliver outstanding results for our investors.  We expect the same level of performance from our advisors and vendors, including our digital media service providers.  Ron acted as both producer and project manager on the Mitchell’s project with outstanding results.  Ron and Brian Bradshaw provided quality video and still footage of the work environment.  Communications consultant Jill Daneu effectively researched and developed the script and web content and met our fast turnaround deadlines.  We are very pleased with the final product and look forward to engaging McCoy & Associates on our next digital media project.”

UHCCF-Strip-1

UnitedHeathcare Children’s Foundation

Objective:

Children who have medical needs are sometimes not insured comprehensively to provide coverage for all of their medical treatments. There are few places for families, who have gaps in their commercial health benefit plan coverage, to turn to for funding medically necessary services for their children. Children may go without necessary treatment, or, they receive the care and families assume a large amount of debt.

How to communicate engaging, inspiring stories about the successful grants made through the UnitedHealthcare Children’s Foundation. How to compassionately launch a new national scope and show compelling video stories about children and families lives to prospective participants, contributors and donors.

Solution:

Engage Ron McCoy and his team at McCoy & Associates, to capture children’s success stories in an interesting video profile format that features parents interviews, provider images and family footage. To communicate the new nation-wide presence, produce profile stories from six different geographic regions. Design a comprehensive DVD with an on-camera professional host and an executive message from the foundation leadership that help set the framework for prospective donors. The DVD package is used for regional fundraising efforts as well a private donor presentations.

Results:

In 2008, UHCCF realized a 32 percent increase in grants and a 23 percent increase in applications received over 2007. The video components offered a unique opportunity to see and hear first hand from the parents and children who have benefited from UHCCF grants. These children profiles needed a visual story that conveyed the emotional aspects as well as the decisions involved in the grant application.

In 2015, Ron McCoy was called again to produce, direct and edit the UHHCCF’s 10,000th grant recipient story, 10,000 Smiles

Matt Peterson, President UnitedHealthcare Children’s Foundation
“Ron McCoy was a great producer and a real partner with our communications team. He helped us produce compelling video stories about the children and family grant recipients through which we were able to create more awareness about the Foundation with both potential grant applicants and potential donors. UHCCF has a national scope, Ron provided professional video production services for featured stories in Baltimore, New York, Portland, Memphis, Cleveland and Dallas. His professionalism and working relationship with our client families was great. I’d highly recommend Ron McCoy for your next video project.”

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McCoy and Associates, Inc.