Fundraising Events and Programs
The Arc Greater Twin Cities Objective: The Arc Greater Twin Cities wanted to introduce a new fundraising event with live entertainment, volunteer and sponsor recognition plus a silent and live auction. Arc needed to produce a fun, entertaining and memorable fundraising event with limited time, resources and budget while coordinating both the creative energies and technical resources to make the event come off without a hitch. Solution: Contact Ron McCoy an experienced event producer with extensive knowledge and contacts in the Twin Cities production community. Ron secured a technical staging partner, Event Pro, to help make Arc’s budget go further. This arrangement of creative and ...
Web Solutions and Programs
Target Broadcast DVD & Media Library Project Objective: As a one of the leading retailers in the country, how do you manage your TV commercial archives and access thousands of television commercials for creative discussion sessions, presentations, educational review and agency management? What’s the best medium for archival storage and presentation? How do you cost effectively update the spot inventory and offer advertising department producers online resource tools in a unified web-based project management site? Solution: Engage Ron McCoy and his team of experts to design and develop a DVD resource library that offers simple menu and chronological click through access to five decades ...
Marketing Promotions
Mitchell's Oil Field Services, Inc. Objective: The oil boom in the Williston Basin of North Dakota and Montana is an expanding market made up of a diverse group of oil field service providers. How does a leading private equity firm best define and present the skills and expertise of one of its oil field service investments? What's the best way to communicate unique company benefits to potential customers and employees while stressing mission, vision and values? Solution: Stone Arch Capital engaged McCoy & Associates to develop a capabilities video for Mitchell's Oil Field Services. The video outlined specific benefits tailored to multiple target audiences. ...
Education & Training
College Safety and VAWA & Title IX Compliance Training Objective: Colleges and Universities have a challenge educating today’s college student in the area of personal safety and security. Increasing safety topic complexity and decreasing time and resources are some of the key issues. How do you communicate important and sometimes life changing personal safety information to a Millennial audience that demands authenticity? How do you reach a mobile audience in both orientation programs and throughout their time at school? How do colleges meet these objectives and also take on the responsibility for mandatory federal requirements for student, faculty and staff training. Solution: Engage ...
Employee Communications
Employee Value Proposition, UnitedHealthcare Objective: How do you communicate to a large, diverse internal audience new Employee Value Proposition concepts? The message must be authentic for employees showing both management support and "real world" examples of the values being encouraged and engaged day to day. The format must be consistent, high quality and deliverable across the entire company. Solution: Engage Ron McCoy and his team to produce a modular DVD project that communicates our executive’s message and shows various short stories featuring our employee's commitment to our values. Launched with an executive introduction summary by leadership, the DVD features seven modules that can be ...
Social Media
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